> Market Position Strategies
Strategies for complex, often highly-regulated industries such as technology, healthcare, energy and higher education and environments with long decision cycles and many stakeholders.
Positioning and Messaging: Determine where to plant your flag among the competition and with your target markets.
Personas and Customer Journeys: Get to the hearts and minds of your most likely buyers. Not just who they are but what they care about and where they go to solve their problems.
Content Strategy: Use your personas, positioning and messaging to develop content with purpose by guiding them through the conversion funnel.
Communications Planning: Find out where your audience is and what type of content works in different media channels.
Analysis: Define your business objectives and goals and determine what KPIs are most relevant.
How We Deliver
Got the talent but need a catalyst? Onsite interactive workshops will provide organizing principles and thought starters with exercises and group activities. Four hour, one-day and two-day workshops can be conducted based on the content to be covered.
- Presentation and interactive exercises
- Strategic and tactical direction
- Case studies and team activities
- Worksheets and templates for continued use
Have a specific marketing challenge to solve? Put 25-plus years of marketing experience to work on brand positioning, new product or service launches, customer experience and contact strategies and communications planning.
- Persona development and customer journey mapping
- Brand positioning
- Audience messaging
- Content development
- Channel integration
- Organizational design
Just need to get it done? Activate a network of independent professionals to build your marketing campaign tactics. From research and strategy to creative and media or any of the pieces in between. No need to finance agency overhead – agile marketing requires agile teams.
- Design and layout
- Video production, editing, animation
- Web, email, landing page development
- Print, digital and social advertising design
Let's Do This!
Use the form below to contact us regarding your marketing needs. Please be as detailed as possible. Include your industry along with any specific requests. To help us best service your enquiry, we recommend that you first describe the issue you’re having before telling us what you want to achieve. You may also email or call us to make an appointment.