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Shane Johnston, Principal

Shane Johnston has developed branding, marketing and product strategies and integrated communications plans for Fortune 100 companies, small businesses and non-profit organizations. His 25-year career spans client and agency marketing roles. His expertise in campaign development and lead generation has delivered results for companies such as Lenovo, VMware, Chase Bank, the AARP, The Wall Street Journal, TruGreen and UNC-Chapel Hill.

Shane’s client side experience includes positions at Sprint, Mutual of Omaha, Methodist Health Systems and Nortel Networks. He is now Principal of Market Position Strategies and a Partner in Firestarters Club, which provides consulting sessions for entrepreneurs and small businesses. Shane served as 2010 president of the Triangle American Marketing Association and has conducted integrated marketing and digital strategy workshops for the association since 2014. He earned his BSBA and MBA from the University of Nebraska at Omaha.

Expertise includes:

  • Branding and positioning

  • Audience segmentation and persona development

  • Product marketing

  • Digital strategy

  • Integrated communications

  • Employee engagement


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