Establish a roadmap with content, tactics media and timing to influence customer decision making in their journey.

Once you’ve become intimately familiar with your customers through the persona work, have decided on the best positioning and messaging and developed your content it’s time to pick your channels. Integrating paid, owned and earned media through digital, traditional, social and other channels is core to communications planning.


Shane was instrumental in developing and executing an integrated communications plan to hit our targeted healthcare clients including hospitals and clinical systems. The use of LinkedIn outreach, display advertising, email and direct mail helped drive leads to our field sales force.
— Chris Waldo, Vice President, Field and Account Based Marketing, RingCentral

  • What’s the right media mix for gaining attention from our target audiences?

  • How do you maintain a consistent message and look across diverse communications channels?

  • Where are my prospects going for information and how do I reach them?

  • Why is it necessary to be visible in paid, owned and earned channels?