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Speaking/Events

Advanced Branding and Positioning Workshop
Oct
25
to Oct 26

Advanced Branding and Positioning Workshop

  • American Marketing Association Foundation (map)
  • Google Calendar ICS

Branding is easy. But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for marketers. The average person in a mid-sized city is now hit with around 10,000 advertising messages every day. Your customers – in B2B and B2C environments – are inundated with messages from countless online and traditional media channels. How do you develop an own-able, valuable and memorable brand position for your organization, company, products and services that resonate with target audiences and create the feelings and actions you desire?

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AMA Marketing Week Live
Oct
3
to Oct 5

AMA Marketing Week Live

AMA Marketing Week is full of in-person and online events to celebrate marketing and remember why you chose this job in the first place. And it all culminates in Las Vegas on October 3-5 for our premiere event: AMA Marketing Week Live. This is a re-imaging of our AMA Annual Conference and we’re excited to share more details with you soon!

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Integrated Marketing Communications Workshop
Aug
8
to Aug 9

Integrated Marketing Communications Workshop

  • American Marketing Association Foundation (map)
  • Google Calendar ICS

Ask a number of people in different parts of your company to tell you what a marketing campaign s. It’s a straightforward question with multiple answers – not only between companies but within them. A marketing campaign is not a press release. It’s not an advertisement or media placement. It’s not a promotion. It’s not training, offers, direct mail, web sites, etc. As a Marketer, you may use any of the tactics mentioned above in isolation but, when you do that, you’re not developing and launching an integrated marketing campaign. 

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Digital Strategy and Analytics
Jul
25
to Jul 26

Digital Strategy and Analytics

  • American Marketing Association Foundation (map)
  • Google Calendar ICS

This course delivers a solid understanding of new digital technologies and digital strategy development.  It shows how digital strategies can be effectively integrated across an organization, and provides analytical techniques to use in measuring the success of digital strategies and programs.

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Advanced Branding and Positioning Workshop
Jun
20
to Jun 21

Advanced Branding and Positioning Workshop

  • American Marketing Association Foundation (map)
  • Google Calendar ICS

Branding is easy. But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for marketers. The average person in a mid-sized city is now hit with around 10,000 advertising messages every day. Your customers – in B2B and B2C environments – are inundated with messages from countless online and traditional media channels. How do you develop an own-able, valuable and memorable brand position for your organization, company, products and services that resonate with target audiences and create the feelings and actions you desire?

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AMA Digital Marketing Bootcamp
Apr
19
to Apr 20

AMA Digital Marketing Bootcamp

  • History Colorado Center (map)
  • Google Calendar ICS

Daily advances in technology mean your digital marketing strategy needs to keep evolving. The AMA Digital Marketing Bootcamp will help you understand the latest best practices and equip you with the insights to stay ahead. 

Over two days, in a unique setting at the History Colorado Center in Denver, our knowledgeable and engaging instructors will help you better understand topics like marketing metrics, social media, email strategy, user experience, online advertising, SEO and content marketing. Through hands-on learning, you’ll have a chance to network and put your new skills to work, too.

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Integrated Marketing Communications Workshop
Apr
11
to Apr 12

Integrated Marketing Communications Workshop

  • American Marketing Association Foundation (map)
  • Google Calendar ICS

Ask a number of people in different parts of your company to tell you what a marketing campaign s. It’s a straightforward question with multiple answers – not only between companies but within them. A marketing campaign is not a press release. It’s not an advertisement or media placement. It’s not a promotion. It’s not training, offers, direct mail, web sites, etc. As a Marketer, you may use any of the tactics mentioned above in isolation but, when you do that, you’re not developing and launching an integrated marketing campaign. 

View Event →
Digital Strategy and Analytics Workshop
Mar
20
to Mar 21

Digital Strategy and Analytics Workshop

  • American Marketing Association Foundation (map)
  • Google Calendar ICS

This course delivers a solid understanding of new digital technologies and digital strategy development.  It shows how digital strategies can be effectively integrated across an organization, and provides analytical techniques to use in measuring the success of digital strategies and programs.

View Event →
Integrated Marketing Communications Workshop
Nov
6
to Nov 7

Integrated Marketing Communications Workshop

  • American Marketing Association Foundation (map)
  • Google Calendar ICS

Ask a number of people in different parts of your company to tell you what a marketing campaign s. It’s a straightforward question with multiple answers – not only between companies but within them. A marketing campaign is not a press release. It’s not an advertisement or media placement. It’s not a promotion. It’s not training, offers, direct mail, web sites, etc. As a Marketer, you may use any of the tactics mentioned above in isolation but, when you do that, you’re not developing and launching an integrated marketing campaign. 

View Event →