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Integrated Marketing Communications Workshop


  • American Marketing Association Foundation 130 E. Randolph St., 22nd Floor Chicago, IL 60601 United States (map)

Integrated marketing communications should drive purposeful, cross-functional and organizational collaboration to accomplish stated business objectives such as driving revenue growth, improving profit margins, increasing consideration and other meaningful goals that contribute to the core business objectives of the company such as generating revenue, margin growth and return on marketing investment. This two-day workshop will teach you the current thinking on integrated marketing communications, and walk you through the steps to developing an IMC plan of your own. 

Earlier Event: July 25
Digital Strategy and Analytics
Later Event: October 3
AMA Marketing Week Live