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Advanced Branding and Positioning Workshop


  • American Marketing Association Foundation 130 E. Randolph St., 22nd Floor Chicago, IL 60601 United States (map)

Learn how to use data and information to develop customer insights that will serve as the foundation for your brand and positioning strategy. This workshop covers the science and art of branding, the process for arriving at a position and the tools for developing a brand expression that accurately reflects your position. You’ll learn how to arrive at a brand strategy and the elements for expressing the brand including design, colors, tone and images. We’ll also cover brand activation through integrated communications planning and employee activation and how to measure the effectiveness of your new brand and position campaign.