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> The Point (Thinking)

How to Present to Executive Leadership

501 words, 2:30 minutes

One of the quickest ways to advance in your career is to be an expert presenter to executive leadership. There is no better opportunity to enhance your visibility, show your strengths and impress the people who could have the biggest impact on your success – other than yourself. However, these opportunities are not about showcasing your intelligence or highlighting your successes. Executives will most remember the person who made them think differently or enlightened them – in the shortest amount of time possible.

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It’s Time for Marketing Communications to Lead the Strategy Discussion

674 words, 3:22 minutes 

Marketing communications strategy is often driven by business or organizational activities such as product launches or upgrades, new service offerings, mergers or acquisitions, executive hires and other events controlled internally.

But it’s a brave and confusing new communications world out there and now is the time for marketing communications to drive strategy – rather than having strategy dictated to them.

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