Strategy

It’s Time for Marketing Communications to Lead the Strategy Discussion

674 words, 3:22 minutes 

Marketing communications strategy is often driven by business or organizational activities such as product launches or upgrades, new service offerings, mergers or acquisitions, executive hires and other events controlled internally.

But it’s a brave and confusing new communications world out there and now is the time for marketing communications to drive strategy – rather than having strategy dictated to them.